New Bookkeeping Financial support Business

New Bookkeeping Financial support Business

I've just took the gamble and jacked in my full time job and I am now offering a bookkeeping / financial support service for business, I've decided to aim it at small businesses and sole traders the problem is I get a lot of interest but because I'm a new business and I will be dealing with peoples money potential clients don't like to switch from expensive accountants to me. Any idea how I can market myself better? I have a website www.bagofreceipts.com. I'm offering 25 year experience and I am police / and credit checked. Any help will be very useful