Unique selling point/ Ideas
Wed, 23/08/2006 - 23:09
Good evening to you all or morning or day depending when you’re reading this.
Ever since I decided to start up my electrical contracting company I’ve always wanted to be different from all the other companies out there, and while I have a lot of ideas some great, some terrible and some that will cost too much to put into action at the moment, I’m always trying to think of new ones that will make me stand out from the crowd which I think is one of the keys to success!
I need something different to the usual competitive prices! Or we offer a personal/ professional service. Going off on a tangent a little here, I really hate it when I’ve put in a quote and the customer has gone with the cheapest quote, because (and I find this to be true) cheapest is not always the best, you can’t compare Tesco’s finest products with Tesco’s value products they are completely different leagues and priced for that reason and the same is true with any trades. I think I’ll write a log on this one.
So I’d really, really, really, really appreciate any ideas or advice you may have to make company unique and stand out from the rest of them, so here are a few questions to get started.
1. What would make you use an electrical company?
2. What could be my unique selling point?
3. what has impressed you in the past about trades?
I thank you all in advance for your help and hope I can return the favour in the future.
Regards
Paul
Paul Jennings - Entrepreneur
www.4networking.biz/members/view.htm?UserID=17836
Twitter www.twitter.com/Paul_Jennings
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Thu, 31/08/2006 - 12:38
#2
Ideas
Hi Paul
I love guerilla marketing techniques - so low cost - big impact.
Off the top of my head here goes
1. Free pens with your web address on - next time your in a shop paying by card use your own pen and leave it.
2. Xmas cards to past customers - include a free pen - people love freebies.
3. Articles in your local free papers about the importance of safety checks - perhaps offering discounts for OAPs?
4. Charity work - nominate a charity and make a donation for every referral. For this I would contact the charity itself to see if they produce diaries, calendars etc that would include your details.
Liz
Thu, 31/08/2006 - 13:27
#3
Ideas
Hello again Liz,
Those guerilla marketing techniques are down to Steve, Liz
Thanks for the ideas Liz I already try to help out a local charity, the Nightingale Comunity Hospice Trust, www.nightingalehospice.org.uk and have an idea to raise some money for them and promote my company.
I had pens made (about 65) when i first started up and sent them out with direct mail for which i had one response but it paid for the mailing though.
How easy is it to get an article in a local paper, but now you've got my brain rolling and maybe i could write a regular column on complete home safety!! not just electrically.
cheers Liz.
Paul
ELECTRICAL CONCEPTS
Commercial & Domestic Installation
**NOT SEEN ON TV**
WWW.electrical-concepts.co.uk
call 01992 700 825
Wed, 30/09/2009 - 07:26
#4
maybe i could write a regular
maybe i could write a regular column on complete home safety!
really do you mean it?
----------------------------------------------
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Thu, 15/10/2009 - 07:31
#5
USP
Dear Paul,
I am glad you realise that being unique is the key to success in business. You cannot be unique unless you know what your competitors are doing. So first scan the environment nd specifically about your competitors. What are their baits that they throw out to customers? It's after knowing what the others are doing that you devise how to set yourself apart.
There are many aspects in which you can enshrine your Unique Selling Proposition(USP), for intance promptness in responding to ustomers' problems, a committed workforce that serves the customers well, offering after-sale services, etc. Remember customers always want to deal with someone that recognises them and offers them convenience.
Price is not a good competitive point. Changes in prices are easy to adapt to. The key competitive knots are you, the business owner, your workforce, your business systems, and your marketing techniques. Work around these, and you will see a difference.
John Vianney
Wed, 21/10/2009 - 12:42
#6
Idea
Fridge magnet with your details or free screwdriver with details on it.
Put a sticker on the inside of the circuit box with your contact details.
People only open it when they need a spark
Thu, 26/11/2009 - 12:10
#7
Great ideas
Great idea Ogaya. I might use that idea for my business too.
Mon, 25/01/2010 - 13:41
#8
1. What would make you use an
1. What would make you use an electrical company?
2. What could be my unique selling point?
3. what has impressed you in the past about trades?
The questions is good.
Mon, 25/01/2010 - 14:27
#9
Fridge magnet with your
Fridge magnet with your details or free screwdriver with details on it.
Put a sticker on the inside of the circuit box with your contact details.
People only open it when they need a spark
tiffany co tiffany jewellery UGG Boots
Sun, 07/02/2010 - 13:06
#10
Cool ideas, you must have a
Cool ideas, you must have a brilliant brain. registry cleaner reviews
Thu, 04/03/2010 - 03:41
#11
re
nice post . sell more with excellent ideas.
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Hi Steve
Thanks for the welcome and the ideas, hopefully time won't get the better of me again and i'll keep on blogging and helping out the rest of the FSUs comunity where i can.
Can i offer an idea for the website!
i nearly missed your reply to this post and it was only because i looked at my web space and saw a reply. So maybe you could set up alerts (the world needs more lerts) so when we log on we know we have replys to our posts or posts we have marked that we want alerts for!
Right on to the ideas (thanks again, once again you've helped me out. i owe you one or two or three! i'll buy more books and cds from you)
Point 1.I already go out to do quotes in the evening but i'll put it up on the website that we work evenings/weekends if required.
2. I already send out a fact sheet about part p, and have another idea similar to doing factsheets (i'll post on here when i've finished working on it) but will work on factsheets directly.
3. This is something the marketing guy who did my Logo etc suggested and i've sort of put on the back burner because i wasn't too sure about it!
4. The child safety plug idea is fantastic, they would be cheap to produce and could be given out to lots of people with kids.
5. Another fantastic idea. I'm now kicking myself :-)why didn't i come up with that.
I'm now going to work on putting these into action, Thanks again i'm eternally gratefull.
Take care
Paul
ELECTRICAL CONCEPTS
Commercial & Domestic Installation
**NOT SEEN ON TV**
WWW.electrical-concepts.co.uk
call 01992 700 825